Multi-Disciplinary, Johannesburg-Based Freelance Graphic Designer & Art Director
16 Years of Freelance Design and Art Direction Experience
Hi there, thanks for stopping by. My name is Sean Viljoen. I’m a freelance graphic designer and art director based in Johannesburg, South Africa, with 16 years of experience across branding, digital design, and advertising. I have completed 500+ projects for 40+ brands, including Mercedes-Benz, Nedbank, FNB, and Vodacom, and hold a Silver Pendoring award for my print advertising work. My work spans everything from logo design and corporate identity to web design and full digital campaigns, combining strategic thinking with hands-on execution. the flexibility of a freelancer with the output of a full agency.
What I Do. Design, Art Direction & Digital Services
Digital Design
With strong proficiency in the digital space, my expertise includes web design, social media content, and helping clients build a strong digital footprint.
Graphic Design
I help clients establish their brand through logo design, corporate identity, marketing material, or any other piece that showcases a lasting visual language.
Art Direction
Conceptual, out-of-the-box thinking allows for unique advertising campaigns. Combined with design knowledge, it sets the tone for visually well-crafted ads that stand out.
Art and Media
With a deep fondness for art and play, I often experiment with illustration, animation, photography, AI image generation, and other creative outlets.
Portfolio
Recent Design & Art Direction Projects
I have worked with some fantastic clients on exciting projects across multiple disciplines. here are a few of the most recent works.
SA Tourism Landing Page UI Design
A set of UI prototypes designed for SA tourism. The aim was to create the layout and flow of a site that helps travel…
Bidvest Bank Digital Brochure Design
A set of digital brochures designed for Bidvest Bank’s World Currency Card. The brochures serve is instructional manuals on how to use the card…
Ronwen Williams Official WordPress Website Design
The official website for Ronwen Williams, captain of the South African national soccer team. A site that showcases his journey, accolades and to showcase…
SynergERP Corporate Identity Design
A full brand refresh/Corporate Identity designed for SynergERP. The aim to incorporate Sage into the brand as a whole.
CommuniKem South Africa Logo Design
A conceptual logo designed for CommuniKem, a company focused on serving the community and making health accessible.
Prohuman Coaching Psychologist Website Design
A WordPress website I built for Prohuman, a Psychologist-run Consultancy Firm specializing in in organizational, team and Individual coaching.
What Goes Into a Successful Brand?
A brand isn’t just a single logo or website. It is the accumulation of multiple elements working together in unison. Strategy, identity, and consistent execution across every touchpoint.
As a multi-media designer and art director, I help clients bring all of these together into one cohesive vision. Let’s grow your brand together.
Client Testimonials
Latest From the Blog
A few of my most recent posts covering tips and tricks I’ve learned as a freelancer, along with my thoughts on the creative industry as a whole.
Brands I've Worked With
Mercedes Benz
Vodacom
Nedbank
Nestlé
First National Bank
Haute Cabrière
Doppio Zero
Shout SA
What Happens Next? My Process From Enquiry to Kickoff.
Frequently asked questions
Should I hire a freelance designer or a design agency?
Freelancers offer direct access to senior talent, and lower overhead; agencies offer larger team capacity at a higher rate.
How much does a freelance graphic designer cost in South Africa?
Prices vary significantly based on seniority. I charge an hourly rate of R620, though I typically offer a discount for larger-scale projects, since higher project volume allows for that flexibility.
How do I hire a freelance designer or art director for a campaign?
I require an initial brief or project description. From there I try my best to understand your needs, consider the end-result, and suggest the best route based on my knowledge. From there we quote the project and once accepted we get started on your project.
Does Sean Viljoen offer web design as well as graphic design?
I offer a wide variety of services. These include branding and brand establishment to build the foundation, web design to help establish your digital footprint and finally design for marketing purposes to help get your brand out there.
Does Sean work on video, animation, or illustration projects?
Included in my service offering is video editing, grading and animation. Using illustration as the base to build motion graphics on.
Where is Sean Viljoen based, and does he work with clients remotely?
I am based in Johannesburg, South Africa and I work with clients across the globe. I’ve helped many international and local clients build and maintain strong brands.