Branding & Corporate Identity Design created for SynergERP; a company that has excelled in the digital business solution space for almost 30 years. Contracted as Freelance Brand Specialist by Faben. I was tasked with reworking the current brand identity to align with Sage’s new brand overhaul.
Objective
Initially tasked with establishing brand guidelines that compliment Sage’s recent identity overhaul.
This also finely honed in on the over-all use of SynergERP assets, and explored how what’s been done to date could be applied in a manner that remains consistent, enticing and relevant to the digital space/audience all design & marketing material is crafted for.
Result
The final outline explores in greater detail how all aspects are applied across most media platforms.
Taking into account my initial task of aligning both brands. I further explored the general neccecities included in a semi-intricate corporate Identity. Outlining brand application and further exploring most types of brand collateral.
