Hattingh & Deysel are South African Tax & Payroll Accountants. To help showcase professionalism, an equally professional appearance is needed. This was accompanied by a brand new custom website design to further relay their message and equally generate a new base of clientele. Together, the result made for a powerful visual presence, as well as a digital presence that creates trust.
Objective
To showcase elegance and professionalism with a clean and niche specific design. To further drive the impression of an established brand, and equally create trust by means of a clean visual identity.
Refreshing the current brand image and advising on the best way forward, retaining current clients and opening up to a larger audience.
Result
When successful brands are dissected, it’s easy to see what makes them tick. A collection of visual assets that showcase quality. Combined with the right strategy and decent marketing efforts, it all comes together as one single entity.
The direction greatly relies on two factors, font use, and color scheme. These set the tone for a memorable logo design. Simultaneously, not devoid of detail, and yet still busy enough to remain appealing.
