Noble Gentleman Jeweler Brand Identity Design
To accommodate the logo design, a full CI was put together to further explore the brand and application.
-
Client
Noble Gentleman's' Jewelers
-
Role
Graphic Designer | Brand Specialist
-
Service
Brand Identity Design
Bespoke Gentleman's Jeweler
Objective
Noble is a brand that supplies bespoke wedding rings to the modern man. A sleek design for the man refined.
As a newly established company at the time. I was initially tasked with crafting a logo to match the their vision. Beyond the initial branding, the project further explored how it gets applied and with that how all other elements may be used in accordance.
Result
The final book clearly stipulates the guidelines for professional brand application. A starting point to assure any individual that works with the marketing material does so in a way that accurately showcases professionalism.
The final result was a document that could be referred to and alleviate the headache of figuring out the design style. The basis of growth for any brand.
Visual Identity
Establishing all visual elements and the guidelines for appropriate logo and icon application. The section explores in detail how the logo sits on marketing material, and further explores sizing as well as general layout guidelines for appropriate visual application.
Color Palette
The color palette has been finely selected, and Pantone specific to assure consistancy through all shades. Explored enough to have a selection of brand specific hues. Both joining a base primary color palette as well as a supporting color scheme. Working in unison to create a final selection that compliment each other.
Typography Guidelines
Establishing a selection of fonts that retain brand specificity. The section explores all typographic variations and how these may be applied across the board. Both the primary, as well as the supporting font come together to compliment final brand message.
Image Treatment
Beyond the brand basics and the general elements, the image guidelines sets the tone for what type of visuals get used, as well as how we treat these. A basis for keeping all visual communication relevant and brand specific.