Objective
Tasked with creating high impact visuals that showcase a set message; we took to the drawing board.
To accurately communicate the brand essence in an enticing and easy to grasp execution. We made use of some of Africa’s most well known Parkour artists. Capturing the undertone of always moving.
Result
Drawing comparison between real life action, and our core message. We showcased a company driven by movement, and high-speed connection. A resulting message that is both visually striking; as well as evoking the emotion of movement and action.
The final ad campaign was a pure visual collaboration of highly talented individuals, and a crew that can deliver.
We rolled the campaign out across multiple media channels. Print is a well known classic and still the go-to for most campaigns looking to cover all aspects. The key visuals were done in a way that catches attention and communicates high-energy just like the brand itself.
We further extended the campaign to outdoor/OOH media types. Naturally this generates great awareness. The key visuals are enticing and attention grabbing assuring campaign success and a lasting ad campaign that speaks to what the company offers.
Further extending the campaign we also ran some digital banner ads to get some more visibility and reach a broader audience.
