A proudly South African ad campaign, drawing on the Afrikaans language as the main driving factor. The human-truth behind the overall concept is that each person has a unique way of dipping their Ouma rusks. This also extends to wordplay on the word “Ouma”, which in Afrikaans means Gran; and “dip” which means to dunk. A more direct translation would be “How do you dunk your Gran”.
Objective
A proudly South African ad campaign, drawing on the Afrikaans language as the main driving factor. The human-truth behind the overall concept is that each person has a unique way of dipping their Ouma rusks.
This also extends to wordplay on the word “Ouma”, which in Afrikaans means Gran; and “dip” which means to dunk. A more direct translation would be “How do you dunk your Gran”.
Result
The concept allows the campaign to stretch much further than the two current adds; A strong idea with “legs”.
Both adds were set up and shot by me with some photo manipulation and retouching. These were submitted to the 2010 Pendoring awards and won us a silver student award.
Bommie
Emmer
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