Digital rendering, albeit time consuming; Shows massive potential for brand growth. It opens up a world of possibilities once done. Of that… Setting up a product shoot digitally as well as 3D bottle animations that greatly outshines most competitors. The main driving force behind the direction was ease of use and application that alleviates many issues with a proper product shoot. Should content be required in a specific setting, the renders can be exported at all angles to accommodate the concept.
Objective
Initially tasked with creating brand visuals for the initial marketing push. I advised that having product renders available would make life much easier.
In an attempt to help launch the brand by showcasing the product, the renders were created as an easy and effective way to create animations and brand visuals without the need to hire a high-end photographer.
Result
The rendered results were taken into Adobe After effects to create motion graphics for video related marketing.
These were also used to create static visuals that ran across most social channels. The results were evident, high quality brand images without hiting additional resources at an extra cost.
