Contracted to redesign the website for my eLane, a company who developed amazing technology that helps leverage restaurants. My role was to design a site that showcases the amazing software as well as the company and the massive amounts of effort that have gone into putting this unique technology together.
Objective
Tasked with creating a site that showcases both the company and the platform in a professional way, my objective was to create something that will last.
Shifting from the previous look-and-feel I had to completely re-establish the company and figure out how to showcase the brand and app in a modern way.
Result
Perfection is the result of extensive effort. Not to say the build is perfect; However, it showcases effort. The end-result is a site that helps build a lasting brand.
With a complete rebrand, the site had to establish a brand essence; And showcase both professionalism whilst at the same time communicate the technology’s capabilities.
