Corporate Identity design created for Altalix, a UK based Crypto Exchange Platform. Contracted as Freelance Brand Specialist by Faben. I was tasked with putting together a document that explores the brand in greater detail. Establishing the foundation of all future marketing material and assuring consistency across all design assets that is showcased to the general public.
Objective
As an already established platform, the objective was to craft the initial guidelines for all digital brand collateral.
This went across to social posts, paid ads and animations. Creating a unique and brand specific look & feel. Further Establishing brand recognition and establishing the foundational brand aspects that could be elaborated upon.
Result
The resulting document serves as the basis for all artwork that gets released to the general public.
A way of ensuring consistency throughout all design material. A survival guide if you will that all creatives may refer to. The fundamentals of any successful brand.
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