Delivering a quality network in Africa
Goal
To accurately communicate the brand essence in an enticing and easy to grasp execution. Generating a campaign and future tone of voice that sets the tone of what the company portrays.
Tasked with creating high impact visuals that highly considers the final target audience.
Direction
Based on a good amount of research. Our direction was simple. Communicate a comparison between the high-speed delivered by the company, drawing comparison to our human aspect of get-going and get things done mentality.
With that said, we found some of Africa's best talent in both parkour as well as break dancing to showcase their magnificant feats.
