Web Design

OWLBTC(Pty)Ltd. is a company that focuses on Bitcoin, Ethereum, Litecoin and Dash cloud mining as well as cryptocurrency mining hardware. Back in the day, a website served as a mere online presence. A reference for quick information. That has drastically changed in the last few years. A good website now houses a considerable amount of functional information, usable on a daily basis. Integrated automated e-commerce sites and tools that can be used consistently.

owlbtc cryptocurrency website design introduction image

The build consists of a full e-commerce integrated shop. Sporting a great deal of cryptocurrency mining hardware and cloud mining contracts. As the nature of the brand is all digital the checkout allows for multiple types, of the bitcoin payments and full-on automation and stock control.


Considering a startup looking to get ahead in the market and jump on the trend while it's hot, the site allows for exactly that. Crisp and clean design based on the brand guidelines I created in the CI guide. Fully functional event tracking and SEO optimized content. The site makes use of a lot of techniques implemented by me to assure it grows as flawlessly as possible. Gaining good domain authority as early as possible.

Behind the build

I choose to fully customize a site as much as possible. This build is based on a theme, however, all CSS styling and layout is completely custom. This allows for much more affordable sites compared to fully coded PHP themes that are brand specific. Albeit not often seen as the most professional way to do it, the quickest and most cost-effective by far. There is a lot that goes into a site, far beyond what the eye immediately sees. Assuring all SEO standards are met and the site gets indexed as quickly as possible.

e-commerce

owlbtc cryptocurrency website design commerce pages

This is a full-on e-commerce website with a good amount of ever-changing products. the site deals with a good amount of costly products ranging anywhere from 20-300k. Bearing that in mind, security is detrimental to company success. There are a good amount of variable products. Each one with a separate variable image.

owlbtc cryptocurrency website design ecommerce pages

there are a good number of products on the site, each set up for back-orders and the easiest way to sell. Making use of a facebook pixel to automatically update all content that gets added and almost completely duplicate all products.

owlbtc cryptocurrency website design product pages

Each product is individually optimized for SEO, a rich snippet specifically created per item. All titles and meta keywords carefully crafted to rank on google. All products contain a good amount of descriptive content and SEO rich text. Beautiful images created per product.

Pages

This is by far one of my more intricate builds, each page well written for both the consumer as well as for search engines. Everything has it's place and acts as an informative reference, written and re-written. The pages all individually designed to suit the specific page requirements.

Landing Page



owlbtc cryptocurrency website design home pages


The homepage is the very first page new visitors will see. The design is elegant and sleek. A comprehensive video for anyone confused about bitcoin. This also serves as a tool to lessen bounce rates. Easy to navigate and simple to use.

Sign Up



owlbtc cryptocurrency website design newsletter pages


Giving users the ability to securely create an account and manage any and all purchases as well as track orders is a powerful tool indded. Users have a profile that they can use to log in and get notifications.

About



owlbtc cryptocurrency website design about pages


And about us page showcases the company's vision. An ideal place for partnering companies or devout users to find out more. An obvious neccecity for any and all build.

Latest News



owlbtc cryptocurrency website design news pages


A blog is one of the best tools for SEO. Assuring there is a good flow of updated, niche specific content is not only advisable for SEO but also to engage your target audience.

Contact



owlbtc cryptocurrency website design contact pages


An easy to understand and simple to use contact page. A contact form that allows direct emails from the site, secured with an SSL certificate. all the most crucial information displayed as simply as possible.

Shop



owlbtc cryptocurrency website design product pages


The shop sports close to 50 individual products. Each with a good description of the product, variable imagery, and stock management. All products also make use of OpenGraph markup and product-specific rich snippets.

Responsive

When it comes to new-age technology and any form of digital design or coding, responsiveness is an absolute necessity. What this means is that the site resizes completely based on the device you view it on. In the analytics for this site especially, mobile surpasses desktop by roughly 10% of all users. with 64% of page views occurring on mobile. Optimizing for mobile and tablets is a must if you don't want to lose potential buyers.

owlbtc cryptocurrency seo mobile responsive

The site is fully mobile responsive. Optimized for most devices. Also using Google's new AMP technology the site is user-friendly and sure to rank in regards to technical SEO.

owlbtc cryptocurrency seo tablet responsive

The site is fully mobile responsive. Optimized for most devices. Also using Google's new AMP technology the site is user-friendly and sure to rank in regards to technical SEO.

Off page SEO - Open Graph Markup

Adjusting rich snippets according to how Google indexes and adding image rich markup for all social media channels. This is a great way to say exactly what you want and fully customize any shareable content on the site.

owlbtc cryptocurrency seo rich snippet example

Having structured data and rich snippet markup on the back-end of a site greatly boosts a site's SEO. It gives search engine crawlers a good idea of what the site is about and joined with keywords as well as good meta descriptions, allows the site to be indexed for its niche.


A full sitemap on the snippet also allows users to get straight to the page they are looking for from a google search. Carefully crafted based on what the company wishes to accomplish. Part of this was keyword research and applying the right keywords to the right pages. With little to no backlinks and low domain authority. All this work greatly helps a fresh website get off the ground effectively.

owlbtc cryptocurrency seo facebook open graph example
owlbtc cryptocurrency seo twitter open graph example

The above images show how the Open Graph markup allows for specific image use per page. Enticing visuals that are much more likely to get a click through from any social media platform. All text and headings are also fully customizable to suit brand requirements. Tailor-made for each social media channel individually.

Technical SEO - Page Speed

When it comes to technical factors, many developers highly disregard good load times. This, in itself, is a massive issue. Google appreciated bigger pages with quicker loading times. Well optimized sites also mean that you have a much smaller likelihood of people leaving your page before it even fully loads.

owlbtc cryptocurrency seo mobile page speed score

Faster mobile websites not only boosts your SEO massively but also assures the least amount of visitor loss. The average human being with an average attention span is likely to close your site if it takes longer than 7 seconds to load. The preferred website has somewhat bigger pages and much quicker loading times. The image shows how the site performs on a Google mobile speed test. With a 4 second load time on a somewhat slow server is nothing short of awesome!


The mobile load speed is way above average. I choose to implement this technique wherever possible. Quicker load times regardless of other beliefs has a massive impact on SEO and similarly how effective your website will be.

owlbtc cryptocurrency seo google page speed score
owlbtc cryptocurrency seo gtmetrix page speed score
owlbtc cryptocurrency seo pingdom page speed score

The above images show how the Open Graph markup allows for specific image use per page. Enticing visuals that are much more likely to get a click through from any social media platform. All text and headings are also fully customizable to suit brand requirements. Tailor-made for each social media channel individually.

Site Security

Image

It should be no surprise that site-security is of paramount importance. Not only to any run of the mill build. This site handles a good amount of e-commerce sales and due to the nature of the business requires a firewall to match.

Related Projects

  • NOKIA
  • LK PHOTOGRAPHY
  • GREAT MOSCOW CIRCUS
  • DANAO
  • OPEN LEARNING GROUP