Corporate Identity

OWLbtc Cryptocurrency Brand Bible Design. A company focused on all things crypto. With focus on hardware, investing and cloud based mining. The design establishes the basis for the company branding. This formed part of a bigger bundle, namely: OWLbtc Logo design as well as OWLbtc Website design.

owlbtc cryptocurrency brand bible introduction image

Over all, the design process consisted of three parts. First, we figure out the initial idea by designing the logo. Then we establish the brand fundamentals through the brand bible. After these first two phases were complete, I incorporated both into the website design. This meant a much easier design as I knew the visual foundation.


This phase was equally as important as the rest. A quality piece of corporate collateral that assures a professional brand, no matter who generates the marketing material.

Visual communication

Solid brand guidelines help in regards to all future art marketing and design. To have an established identity, means creatives don't need to first figure out the brand positioning before doing any additional work for the company.

Fundamentals

owlbtc cryptocurrency brand bible index page
owlbtc cryptocurrency brand bible about pt1 page
owlbtc cryptocurrency brand bible about pt2 page

We establish our main end goal before we get into any of the technical aspects. Our purpose described in less than 100 words. This means the company has a clear vision and understands it's direction.

owlbtc cryptocurrency brand bible mission statement page
owlbtc cryptocurrency brand bible responsibility page
owlbtc cryptocurrency brand bible approach page

Further elaboration on the company mission and what is to be achieved gives any marketing or advertising agency an idea of what needs to be communicated. Establishing an end goal as early as possible.

Visual Identity

owlbtc cryptocurrency brand bible guidelines page

The following is a breakdown of any and all visual communication fundamentals. This is open to addition as the brand grows. The basis of the brand gets christened here and assures both brand consistency as well as desired visual appeal no matter the application.


Often times, growing brands get handled by many different creative parties. This leaves much room for error. Putting down the principles is a sure way to lessen the risk of inaccurate brand representation.

owlbtc cryptocurrency brand bible logo guidelines page
owlbtc cryptocurrency brand bible logo variations page
owlbtc cryptocurrency brand bible logo safe area page
owlbtc cryptocurrency brand bible logo best practice page

Color Usage & Font Options

When choosing a brand color scheme, care should be taken not in how it looks but in how it feels. Color psychology is a major factor in many successful companies. Choosing a color that portrays exactly what the business is about is detrimental.

owlbtc cryptocurrency brand bible logo color and font page
owlbtc cryptocurrency brand bible logo color variations page
owlbtc cryptocurrency brand bible logo font variations page

Similarly, the font choice greatly impacts how consumers receive your brand and what you convey. Each font has it's very own personality and should align with the brand's vision as close as possible.

Brand Imagery

When we cover as many bases as possible early on, we open up room for improvement. Establishing our desired image preference, we assure consistency through social media, print and all other forms of marketing material. Should the brand progress... The document progresses with it.

owlbtc cryptocurrency brand bible image guidelines page
owlbtc cryptocurrency brand bible corporate imagery page
owlbtc cryptocurrency brand bible green imagery page

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