Doppio Zero videography, a well known South African restaurant chain with some of Johannesburg's most unique food. This project was done as part of a pitch. The idea is that we show the entire Doppio Zero experience. Unfortunately, we lacked the right camera equipment for the job however, the idea remains strong and with better execution would undoubtedly be a massive success.
The big idea
In a space of roughly two years working at a company that ran all Doppio Zero social media channels. Initially, when we landed the client, this was one of the concepts that got them to sign with us. Unfortunately, due to budget constraints it never went live.
The entire campaign was centered around the target audience, speaking exactly to them. If for some reason the ads don't quite make sense, don't worry, you aren't the target audience. We had a full day to shoot, all celebs dressed by artists on the scene. My role was to first and foremost, come up with the overall concept, direct the shoot and do all the final artwork.
This campaign was well received by the general public. Those who listen to the featured artists. Included in these were also a set of print adverts and an entire elevator wrap. print adverts can be viewed here: BP Metro FM Music Awards print advertising
Adding some form of animation to any type of video edit greatly adds something truly unique to the final video.
The final logo fade in was a combination of particle explosions and object linking. This can be used across the board rather than just on the current video.
Motion graphics and animation add a whole new level to any video. Either a full-on animated video or just a partial logo fade-in or something that lasts for a short duration. These have a massive impact on how professional an edit is perceived and also how much work went into the final product.