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Digital & Social media design

Mercedes-Benz SA

Mercedes Benz SA Digital design cover Banner
Mercedes Benz feature image

Moving towards...

A world of Digital

As digital specialist, I was taken on as a private contracters by Publicis Machine to focus all my creative potential on digital, and social content design for Mercedes Benz South Africa.

The job required me to not only focus merely on basic graphic design and image creation/editing, yet also required me to do some video editing, motion graphics, and illustration work. All the work showcased below went live and ran for the duration of the campaign.

Role
Senior Digital Designer
Service
Digital Design
Client
Publicis Machine
Timeline
90 days

X-Class launch

Objective

As a small and agile team, we worked together creating all artwork for social & digital to launch the "at the time" brand new Mercedes Benz X-Class

Creatives

We generated a mixture of static, and animated posts. Taking up Insta walls and creating assets needed for paid promotion.

Mercedes Benz X-Class Launch design Example
Creative
Canvas Ads

A great way to engage an audience.. While contracting at Publicis and working on Mercedes-Benz I realized the awesome potential of canvas ads. With the ability to create a fully immersive experiences without the need to leave Facebook. This in-turn, helped me see social media marketing from a whole new perspective.

Mercedes Benz Social Media design Example
FB Canvas
HTML Mailers

Visually creating mailers, ready to be coded by simply slicing psd docs. This mailer helped add to the massive marketing push and create awareness on the soon to be launched car. I created similar launch mailers for the A-class and numerous other Mercedes-Benz specific products and messaging.

Mercedes Benz HTML Mailer design Example
HTML Mailers

Project One

Objective

An ad-hoc campaign we created to show homage to one of Mercedes's most powerful machines, the Project One. Tasked with generating the graphic components needed for all the seperate media types.

Results

Aside from the visuals, I also designed a set of icons used on the Canvas ads. These were also taken across to multiple other assets within their current setup.