xanita board zambezi beverages south africa print
Zambezi beverages Xanita Advertising Print Exhibition
February 20, 2012
Sean Viljoen Freelance logo designer johannesburg pawsitive pup
Pawsitive pup logo design
March 27, 2011

Corporate Identity


 
Zareena Kara Properties are a Johannesburg based real estate company. Assuring quality in each and every property transaction. They have been going strong for a good 7 or so years. Basically the same age of the initial logo I designed for them. They focus greatly on quality and professionalism. Agents that go out of their way to assure customer satisfaction.
 

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It's no small feat to have been in the industry for the same amount of time one of your logo designs remain used. Not to stroke my own ego, however, this shows effective communication that lasts. Pushing brands forward and effectively creating professional companies from the get-go
Granted I was still very young when I designed this, the fact that it still remains to this day is something I highly pride myself on. With a number of design mistakes juniors often make this pays tribute to my calling and re-affirms that this is the field, I am meant to be in.

Behind the scenes


 
Granted, this logo was designed while I was still a junior with a considerable amount of knowledge less than I have now. This still shows a natural feel for corporate positioning. I stepped right out of studies and directly into the market, with only the design principles I learnt through my studies. Showing that AAA churns out great candidates ready for design and advertising.
 

color breakdown

The design uses a two-tone secondary color pallet. Both to work equally well in conjunction to the next. The primary, as well as secondary color, works effortlessly as a single color. These are more than evident in the marketing material as well as the website they use to market themselves.

Icon vs Text

Sean Viljoen Freelance Johannesburg logo design zareena kara properties icon

Iconography

The icon uses the first two letters of each word that make up the company name. Making use of a heavy Serif bold. The negative space forms somewhat of an abstract sculpture like that found in new-age modern types of homes.
Sean Viljoen Freelance Johannesburg logo design zareena kara properties text

Logo-text

The text remains as simple as possible. Clean and sleek, coming off crisp and elegant. Making use of a sans serif to compliment the icon.

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