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Vines/Short videos


 
Tropika South Africa Nothing smooother Vine and short story videos. These were done as an added push for the new Tropika strap-line. Taking random to a new level. The shorts made use of well-known local celebrities, a rented house, and random objects. The aim of these ads was to have fun and show the lighter side of the brand.
 

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The Advertising campaign


 
Rather than going the expected route of direct translation, the meaning of nothing smooother. We decided to place our focus on the random funness that is... Tropika. My role was to conceptualize the campaign, present ideas, source the production company, adjust artwork and direct the shoot on the day.
 
We eventually found a great production company that was more than capable of handling all the filming and editing. Getting the celebrities together was another story though. The celebs that did agree were some very well known stars. The likes of Roxy, Mpho Popps, Amanda du Pont and many others. Making an awesome selection of stars and a few days of crazy behavior.
The final ads were signed off by me and adjusted for launch. These were posted on the Tropika Vine channel as well as all other relevant social media platforms.

Social media marketing


 
Still a relatively untapped market in SA. A good reason to drive traffic there, something that not all other brands were taking advantage of at the time. Vines are short 7 second clips, similar to a GIF. The videos were also extended to play well on Youtube, between 15-30 seconds in total.
 
We eventually found a great production company that was more than capable of handling all the filming and editing. Getting the celebrities together was another story though. The celebs that did agree were some very well known stars. The likes of Roxy, Mpho Popps, Amanda du Pont and many others. Making an awesome selection of stars and a few days of crazy behavior.
The final ads were signed off by me and adjusted for launch. These were posted on the Tropika Vine channel as well as all other relevant social media platforms.

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