Sean Viljoen Freelance designer johannesburg Super M Social media marketing
Super M South Africa Social Media Marketing
July 13, 2016
Sean Viljoen Freelance johannesburg Teknotribe Website designer mobile responsive
Teknotribe south africa website design
June 2, 2016

Below the Line


Tropika is a well known South African fruit juice brand that runs an annual Caribbean cruise competition. We were in charge of all social media PR for the event. With that, there were roughly 7 local celebrities chosen to join all the winners on the trip. These were the invites we created for them.


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Sean Viljoen Freelance johannesburg Tropika Smoooth Cocktail basket
Sean Viljoen Freelance johannesburg Tropika Smoooth Cocktail basket

The invites were part of a celeb specific Cocktail basket. Each celebrity received instructions and ingredients to mix their own cocktail and share it on their social channel. This was greatly received and spread the brand through fun and engaging ideas that consumers can do on their own.

As seen on the left, Tumi creating her very own cocktail and posting it to her channel. All invites specific to the event were also designed by me as well as full-on social media branding.



For any and all PR artwork I was the go-to-guy. From pre-event meetups to social media imagery.


The campaign took the form of social media, print and direct marketing. Aside from the user-specific competition, this was mostly focused on the celebrities. Throughout the course of the cruise, I was also involved in all other material. Bringing brand specific updates across to all digital media channels.

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