Sean Viljoen Freelance logo designer johannesburg pawsitive pup
Pawsitive pup logo design
March 27, 2011
Sean Viljoen Freelance johannesburg Ouma rusks Pendoring award Print
Ouma Rusks Pendoring Print Advertising
August 6, 2010

Below the Line


 
Shout for a safer South Africa, Shout SA in collaboration with Carspa ran a non-profit campaign to spread awareness about the crime in our country. The entire design and marketing were centered around this. Hosting a full day where local celebrities got involved to was cars... You heard right, your favorite Zaleb washing your car. The aim of the campaign was to both spread awareness as well as get funding the went towards the underprivelaged.
 

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Sean Viljoen Freelance johannesburg Shout SA safer south africa promotional print
Cleaning up the streets. Creating awareness about our country and the crime that accompanies living in South Africa. Shout SA joined forces with Carspa and hosted a full day of car washes. The campaign used local celebrities to get more people there. The celebrities were the ones who washed cars on the day.
The below is all my marketing material designed for the event. These were all pro-bono, done for a cause and aiding in our countries growth. A bright, spotless future for both us and our future generations to come.

Invites


 
As this was all done while I was still a student, the execution had to be improvised completely. Our model for these adverts is my very own gran, such a trooper!
 
Sean Viljoen Freelance Shout SA safer south africa promotional sponge invitation
Sean Viljoen Freelance Shout SA safer south africa promotional mailer
The initial invites to all the celebrities were sent out printed on a sponge, a quirky way to relay the message. These were all hand-delivered to each celeb. The general public were also notified with a direct mailer from their current database.

Hand-outs


 
A good way to spread the word. Printed flyers were distributed across Jozi. With all relevant information and information on which celebs will be at the event.
 
Sean Viljoen Freelance Shout SA safer south africa promotional handouts
The printed flyers were handed out at different intersections. Once all celebrities confirmed the design was centred around these. Making the artwork more of a keepsake, the Flyers had space for celebrity signatures underneath each of their images. Turning the flyer into much more than just an informational piece of material.

At the Event


 
A good way to spread the word. Printed flyers were distributed across Jozi. With all relevant information and information on which celebs will be at the event.
 
Sean Viljoen Freelance Shout SA safer south africa promotional print shirts
Printable hand-outs were also created. Of these, air fresheners after the wash as well as custom designed branded t-shirts for all celebs involved as well as anyone interested in funding the initiative.

Great Success!


 
The day went amazingly well with some awesome memories and a great success overall.
 
shout sa carwash celeb
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shout sa carwash first for woman
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shout sa carwash god day
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shout sa carwash zalebs
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shout sa carwash campaign
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Some shots from the event, these are some of the images I could gather. Showing a great event with awesome people.

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