The benefits of 3D modeling in design is immediately evident. Granted... This is still a brand new area open for exploration. The ability to create pack-shots in a digital three-dimensional space has opened up a considerable amount of new possibilities in many other aspects. Of those... The ability to use them in web design: PTS Nutrition Website Design. Also greatly beneficial in print advertising: PTS Nutrition Print Advertising.
The reason for the 3D renders was mainly based on deadline overlap. The packs would've been printed one week past the due date of the website design. With that in mind, I took it upon myself to render them out and use these instead of the final printed packs.
I am extremely glad I chose this route. The benefits of these models span far into the future (should the packs not change). These have the ability to be rendered from any angle, should a comp be needed, there-after they can be put in-situ without looking distorted. Added to this, the program used allows for animation and export to After Effects for additional editing and motion graphics. The possibilities are endless.