Performance through science coaching is a well-established company that offers paid memberships as well as full health and fitness analysis. Mainly geared towards Pro Cycling athletes, helping them reach optimal performance. The below is a video edit I did as well as running the full digital marketing campaign and building a competition specific page.
This video edit formed part of a bigger campaign. This was used as the main display ad which, once clicked, took users through to a dedicated competition page, visible below. Once on the competition page, they were tasked with finding answers to three questions hidden on the site.
On successful submission, users were added to a mailing database and future marketing leads were kept. This edit, simple and to the point was mainly meant to drive engagement and get people excited.
Below is what the main competition landing page looked like. A screenshot of the rotatable header as well as the form that gets filled in for a successful competition entry.