As freelance contractor at a company called Publicis Machine, I was assigned to work solely on Mercedes-Benz South Africa. Brought in to alleviate the workload, my term spanned for three months, helping ease into a massive transition the company was going through.
As a senior digital designer, I was tasked to create artwork ready to go live. Amongst the already well established MBSA templates, I pushed to add to the agency and brand as a whole.
The job required me to not only focus merely on basic graphic design and image creation/editing, yet also required me to do some video editing, motion graphics and illustration work. All the work showcased below went live and ran for the duration of the campaign. These are only some of the artwork produced while I was there.
Carousel ads are an amazing way to showcase a set of images in one single post. With the right visual care and some well crafted copy from skilled wordsmiths. We created an an appealing piece of content that is set to get engagement and click through.
A great way to engage an audience.. While contracting at Publicis and working on Mercedes-Benz I realized the awesome potential of canvas ads. With the ability to create a fully immersive experiences without the need to leave Facebook. This in-turn, helped me see social media marketing from a whole new perspective.
Lead-Gen ads are generally quite simple yet extremely powerful. Assuring, rather than just a post with a website click-through. Your ad has the ability to allow consumers access to web forms, quote requests and many other features. The design follows the previous artwork and allows even more lead extensions.
Visually creating mailers, ready to be coded by simply slicing psd docs. This mailer helped add to the massive marketing push and create awareness on the soon to be launched car. I created similar launch mailers for the A-class and numerous other Mercedes-Benz specific products and messaging.
A little Fandome never hurt anyone. This started as a Proactive brief before I started at the company and soon turned into a full-on project. I won't complain though... We created some eye candy for the AMG Project-One. An amazing Hybrid that breaks the boundaries.
As part of the canvas, I hand crafted these icons to the car's spec. The steering wheel is an exact illustration of the steering wheel inside the Project One. As for the rest of the icons, each was individually crafted as an introduction to the amazing features. This was part of a set of 10 more canvas specific icons.
The website and mailer are similar in look and feel, one of which with more information. The site is purely focused on showcasing the AWE inspiring engineering that is... The AMG Project One. The copy was written by an amazing wordsmith, the idea by a fantastic team and the final design and layout followed great direction.
Some video edits and motion graphics created while I was on the project. Of which, some spliced edits with motion tracking and sound matching. The rest are Cinemagraphs with the slightest amount of movement.
Not all the content created has been released as of yet. This is a selection of some of the work, not all of it. I'll update as work goes live.