The logo in itself makes use of very simple elements to bring the message across. Weighted based on the rule of thirds for the best visual appeal. This is a logotype that comes from an American design, the same way the site came to be. However, the color choice and all other factors were very much refined.
The logo in its entirety works as a full unit, inseparable, however, should elements such as the logo-text be used separately it will still remain a voice for the brand. Font choice a major asset to any form of corporate identity.