ICCS South Africa Website Design » Sean Viljoen Freelance
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Web Design


 

ICCS is an International Call Center solution with an already well-established infrastructure. This project tasked me with rebranding the company and helping them establish a digital footprint. This included Logo design as well as Web design and Social media establishment.

 

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The site itself is built with quick and accessible information in mind. I built this as a one-page scroller. The idea... To get all the information to the end consumer in the quickest time possible. A single page scroller is also much easier to get indexed and helps boost SEO without question.


The main navigation takes you straight to the section without needing any time to load additional pages. This is generally much more pleasing in our have-it-now generation. The issue comes in when adjusting the site's size and compressing it enough to not be overbearing nor jeopardize the site's integrity.

Beneath the build


 

As with any successful site, one of the biggest issues we face is to make the site small enough to load quickly yet at the same time still keeping all the visuals on the site crisp and at the best quality. Some companies use a CDN to serve content. This site lazy-loads the content as and when it's requested. This way, the full site doesn't load immediately yet immediately available once you scroll to that section.

 

Sections


 

Each section shows the most important information. This way of building also helps a single page push to rank for more keywords and that helps generic page ranking. The main nav bar is set up to smoothly scroll to each section individually with the option to scroll.

 

Landing Page

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The main landing page section creates intrigue and spurs the user on to find out more. A nice, clean section with JS animation that flips through different color overlays. This section holds true to the company essence. A more global look and feel.

Introduction

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A very basic segment that introduces the company. The design clean and simple, with appealing imagery to spice things up a bit. This section is straight to the point an easy to grasp.

Our Approach

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Clearly and transparently defining the company's approach leads to a more trustworthy way of communication. This section clearly states the service offering and hones in on the company's vision.

Our Services

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This section clearly outlines the Company's service offering. Stating exactly what the company does, how they can be of use and accurately gives a breakdown of how anyone can make use of these services. In bullet point form to make it easier to take in.

Our Promise

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This is a very important section. The entire site works to flow with the user's scroll. Directly after the service offering, we explain our promise and what they are guaranteed when signing up with the company.

Medical Services

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As an added incentive, the company also offers white labeled medical services. That means the Call center dispatches medical staff should the need arise. A great sell for any potential partner looking to sign-up.

Our Team

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For this section, I shot all the imagery of the staff. A clear indication of who you can expect to meet. A very necessary selling point when you put a face to the people who make the wheel turn. Also creating trust and a more human approach.

Contact Us

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The final step in our process is a very necessary part depending on what the brand wishes to achieve. The flow of the site has ended us here. A simple contact form with relevant information on how to get in touch to find out more.

Technical SEO - Page Speed

 

On page SEO is defined by a number of factors. Of those factors, site-speed plays a massive role. This means minified JS, CSS, and HTML. What that means is that all code is compressed with GZIP to allow quicker load times and more structured files.


Aside from Google, this also affects users massively. Any load time over 4 seconds starts losing you, visitors. Over 7 seconds even more and so on.

 

As seen here, the final size of the website is around 2MB with a load time of under 4 seconds. Although, these tests suggest average page performance. Considering this is a one-page scroller with a full load time of 4 seconds is something that is impressive. With a faster server, a much better outcome would be achieved.

Website Security

 

On page SEO is defined by a number of factors. Of those factors, site-speed plays a massive role. This means minified JS,CSS and HTML. What that means is that all code is compressed with GZIP to allow quicker load times and more structured files.


Aside from Google, this also affects users massively. Any load time over 4 seconds starts losing you, visitors. Over 7 seconds even more and so on.

 

 
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As with all of my builds, I assure site security where possible. Whether or not a site deals with sales or not. Having a secure site means Search Engine Preference and also assures content won't be blocked by browsers that disallow non-secure sites without a certificate.

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