So... Who really gives a flying fish? Granted, this isn't the newest idea, however, the way we set the entire journey up puts these ads aside from all the rest. A journey if you would... Hinting at but not explicitly screaming the idea out.
Flying Fish as a brand is known for uniqueness. Both in the flavoured beer, they sell as well as the visuals they use to market themselves. Taking this into account and also looking at the target audience, these ads make for a great piece of communication. This was an entire campaign, the print ads can be viewed here: Flying fish print advertising