Sean Viljoen Freelance designer south africa Doppio Zero Social media marketing
Doppio Zero South Africa Social Media Marketing
September 18, 2017
Sean Viljoen Freelance south africa Tropika Social media marketing
Tropika South Africa Social Media Marketing
August 27, 2017

Web Design


 
Flow Design SA otherwise know as Flow State is a Johannesburg based agency that specializes in graphic design, web Design, digital marketing and through the line advertising campaigns. A company with corporate creativity in mind and a need to change the industry and push the boundaries of innovation. This is by far one of my most intricate builds, fully optimized for SEO, getting roughly 2000 visitors to the site monthly and an average of 6 daily generic click-throughs straight from search engines. Oh yeah, I should add... That's without any media spend, within a timespan of one and a half month. Far above average for any startup.
 

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Sean Viljoen Freelance johannesburg Flow Design SA Website
Perhaps not apparent immediately, however, this is a massive build. Consisting of roughly 70 portfolio items, each individually optimized for SEO. Interactive page elements and moving banner art. I broke free of generic design and went into a more out of the box solution. Making use of cinemagraphs to animate a seemingly static hero image.
Attention to detail is key. Not always shouting your message but hinting towards an idea. When psychology is involved and users are kept in mind we lead them to an idea, letting them discover it themselves. A treasure hunt to an end goal. That is the purpose of this build.

Behind the scenes


 
My most desired outcome with any build is interactivity. A site that acts as an informative channel with automated user-friendly features. The site is built using a premium theme yet fully customized and created from scratch. Also allowing visitors the ability to put together their own design packages. This makes it easier for anyone to get a quote and a rough idea of what their project could cost. Also making use of an informative blog to get a massive amount of foot traffic through the site.
 

Pages


 
This is by far one of my more intricate builds, each page well written for both the consumer as well as for search engines. Everything has it's place and acts as an informative reference, written and re-written. The pages all individually designed to suit the specific page requirements.
 

Responsive


 
The beauty of WordPress is that pages come pre-coded to be responsive. The padding and margins were adjusted as much as possible to suit all handheld devices. With the majority of visitors coming from mobile, a split of 60 vs 40 it is paramount that the site is properly set up for responsive.
 
Sean Viljoen Freelance johannesburg Flow Design SA Website mobile responsive
The site is fully optimized for the mass majority of mobile devices with some exception on much smaller screen sizes. All elements effortlessly fold beneath one-another making sure the page still reads as it should and giving users the best experience possible.
Sean Viljoen Freelance johannesburg Flow Design SA Website tablet responsive
Tablets are a close competitor to mobile, with a split of roughly 60 - 40%, not optimizing for a tablet would be a great flaw. All padding and layout assure the site completely go across to the mass majority of tablets. flowing effortlessly.

Off page SEO - Open Graph Markup

 
Adjusting rich snippets according to how Google indexes and adding structured markup for all social media channels. This is a great way to say exactly what you want and fully customize any shareable content on the site.
 

Sean Viljoen Freelance johannesburg Flow Design SA Website design structured search seo
Assuring PageRank on a number of niche keywords, the site uses structured data to hone in on exactly what the content i=on the site is. Custom made title tags, keywords and meta descriptions. This, combined with great page authority sets the site up for success. Making use of business listings and the awesomeness of Google business the site is sure to rank #1 for its niche.
All the extra work is sure to pay off no questions asked. Rich snippets tell search engines what the site contains, this gives any niche a massive boost, a bit more in-depth than most snippets allow. Google shows relevant content based on the keywords searched for. Setting products with markup specific to them allows Google to not only index it accordingly but also to display it exactly as that. Image-rich markup with all relevant information.
Sean Viljoen Freelance johannesburg Flow Design SA Website open graph twitter
Sean Viljoen Freelance johannesburg Flow Design SA Website open graph facebook
Adjusting all the Open Graph information gives me the ability to use any imagery related to the brand and more likely to get click-throughs. This gives me the ability to fine-tune all links shared completely based on social media channel. The above images show how the site looks when shared on both Twitter and Facebook. This extends far past these two channels.

Technical SEO - Page Speed

 
A combination of relevant pageviews with low bounce rates, off page SEO and on page SEO sets any site up for success. Structured markup and open graph adjustment tell search engines what all the content on your site is and give you the ability to customize social media content completely.
 

Sean Viljoen Freelance johannesburg Flow Design SA Website pagespeed mobile
Faster mobile websites not only boosts your SEO massively but also assures the least amount of visitor loss. The average human being with an average attention span is likely to close your site if it takes longer than 7 seconds to load. The preferred website has somewhat bigger pages and much quicker loading times. The image shows how the site performs on a Google mobile speed test. With a 4 second load time on a somewhat slow server is nothing short of awesome!
The mobile load speed is way above average. I choose to implement this technique wherever possible. Quicker load times regardless of other beliefs has a massive impact on SEO and similarly how effective your website will be.

The website shows amazing results and page-speed. The only big issue is hosting. With cloud hosting and an effective CDN(content delivery network), the speed can be massively adjusted to close to one second. Regardless of a bad server response time the site still shows load times far above average.

Analytics tracking


 
Thorough Analytics and event tracking massively help in future marketing efforts. Knowing what happens with visitors on your site as well as how to structure your content for better user experience and better click-through rates.
 
Sean Viljoen Freelance designer johannesburg Flow Design SA Website design analytics
Using Google analytics to fully track everything from geographic users as well as device usage. Seeing exactly where your traffic is coming from and adjusting all your content according to user preference. This shows you exactly what happens when visitors come to your site. A necessity for any business.

Site Security


 
 
Website security is by far a great necessity. The website makes use of a secure server that also supplies an SSL certificate. Real-time IP tracking and automated brute force attacks. A secure site makes sure no single aspect of the website is ever jeopardised.

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