There is allot that occurs behind the curtains, often not seen as the whole process, merely the end result. I won't be going into depth here as it would be a bit of a waste. Often times clients approach me merely looking for "something". Not really knowing what that specific "something" is. This feels like squeezing water from a rock. The project did go above scope and still ended up in a mash-up of roughly 20-30 different designs without any direction. This is merely based on preference, I do have my favorite designs from this batch. These are the many different designs created for your perusal.