So... This advert was quite risky, however, as the saying goes... High risk, high reward. The advert was printed the day after the news that Bin Laden had been found dead by American soldiers. The ad focused on this very aspect. Taking the current event and turning it into a print advert.
The main copy reads "it took the CIA 10 years, it could've taken us 10 minutes". A pretty big statement. The result was quite amazing, my creative director fearing a bomb could be dropped at her doorstep. She also received a request to be featured on a Muslim radio channel, which she gracefully declined.