The entire campaign was centered around the target audience, speaking exactly to them. If for some reason the ads don't quite make sense, don't worry, you aren't the target audience. We had a full day to shoot, all celebs dressed by artists on the scene. My role was to first and foremost, come up with the overall concept, direct the shoot and do all the final artwork.
This campaign was well received by the general public. Those who listen to the featured artists. Included in these were also a set of print adverts and an entire elevator wrap. print adverts can be viewed here: BP Metro FM Music Awards print advertising