These ads are predominantly... or should I say "exclusively" focused on a culture rich, purely African target audience. If it doesn't make sense then the likelihood that you aren't the target audience is quite big. My role on this project was full on art direction and management. I came up with the big idea, with help from my copywriter, of course, oversaw the entire shoot, edited and assured all artwork was print ready and also sourced the best printing company.
The ads were rolled out on above the line channels, showing the local celebs in their natural habitat. On their way to the award ceremony.