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Tasked with designing a logo that accurately showcases the companies niche market, yet also retaining enough simplicity to allow for easy brand application.
My role was to research the industry, and generate a design that speaks directly to the target audience. Something that remains elegant, yet intriguing at the same time.
Taking inspiration from architecture and the use of fluid shapes. I made use of the negative space within the final design to create an element that remains simple in essence yet portrays exactly what the company offers.
Sometimes simplicity is the best form of communication.