Performance is a science
Tasked with multiple projects for the semi-newly launched brand, I took to setting up the guidelines that all other creatives as well as myself can follow.
These guidelines gives the basic fundamentals of working with the brand and takes most of the guesswork out of the equation. Assuring consistancy throughout all design and marketing material.
The final document has clear guidelines for proper brand application. This includes what may be done and all limitations that would negatively affect the brand.
In essence, the brand bible is the go-to for all creatives. This is likely the first point of contact any designer gets with the company before they kick off any projects.