The promise eternal
Goal
Briefed on refreshing-and-refining the company's current logo and brand identity design.
Creating awareness for a growing and driven vision. That meant showcasing exactly what the service offering is, rather than being overly conceptual. Hinting at concept rather than making the idea the main focus.
Direction
Considering the company's initial goal of showcasing services clearly; and equally keeping in mind the brand's "essense". The resulting artwork holds true to both requirements.
Using the wedding band/ring as the main design vehicle, the toroidal shape relatates back to the promise of marraige, two oppisites of one whole. A simple but powerful emblem.
