First impresions last an eternity
To showcase elegance and profesionalism with a clean and niche specific design. To further drive the impression of an established brand, and equally create trust by means of a clean visual identity.
The task in it's simplicity...
Refreshing the current brand image and advissing on the best way forward, retaining current clients and opening up to a larger audience.
When succesfull brands are disected, it's easy to see what makes them tick. A collection of visual assets that showcase quality. Combined with the right strategy and decent marketing efforts, it all comes together as one single entity.
The direction greatly relies on two factors, font use, and color scheme. These set the tone for a memorable logo design. Simultaniously, not devoid of detail, and yet still busy enough to remain appealing.