Establishing an impactful brand
Conceptual design generally far outweighs graphics with the sole purpose of pretty-ness.
The goal was to accurately relay the brand's essense, and rightly doing so through subtlety.
The brand's messaging i.e "Serving community health" needed to be showcased in the best possible way.
Merging both the medical aspect, as well as the community centered messaging. The design combines the well known medical symbol with that of people coming together. Each forms the final logo as a whole and accuralety showcases what the company stands for.