Altalix LTD Corporate Identity Design

Crypto Expchange Platform

Branding Guideline design

Corporate Identity design created for Altalix, a UK based Crypto Exchange Platform.

Contracted as Freelance Brand Specialist by Faben. I was tasked with putting together a document that explores the brand in greater detail. Establishing the foundation of all future marketing material and assuring consistency across all design assets that is showcased to the general public.

Role

Brand Specialist

Service

Corporate Identity Design

Client

Altalix
Faben Marketing

Timeline

4 days

Your gateway to Crypto

Objective

As an already established platform, the objective was to craft the initial guidelines for all digital brand collateral.

This went across to social posts, paid ads and animations. Creating a unique and brand specific look & feel. Further Establishing brand recognition and establishing the foundational brand aspects that could be elaborated upon.

Result

The resulting document serves as the basis for all artwork that gets released to the general public.

A way of ensuring consistency throughout all design material. A survival guide if you will that all creatives may refer to. The fundamentals of any successful brand.

Color Palette

One of the most prominent aspects of the brand is establishing a pantone specific color palette. Each option well researched specific to the message we wish to communicate. Either brand specific, informative, or actionable. The seperate palettes make use of color psychology to assure the final message is delivered in the most impactful way possible.

Altalix CI Design Color Palette continued

Font Use

As a precurser to any brand mismatch. Clearly establishing the typeface insures synchronicity across all digital artwork. Easability of use in a digital space plays a massive factor. The section clearly outlines font treatment and sizing for all major platforms.

Image Application

The initial reason for crafting the brand guidelines was to assure appropriate and consistent image application across all social platforms. This is where all previous sections come together to form the final artwork. Establishing both color use based on the message being relayed as well as the font treatment and logo positioning. Applied either to allustrative execution and general image use.

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