Performance is a science
As a sub-brand to Performance through Science, PTS Nutrition had the sole purpose of supplying their own range of tried and tested supplements into the market to compliment all other areas of the company's vision. That of moving and pushing our limits.
In a fast-paced world, I had to act equally quickly to deliver a set of product shots that could go across to all other forms of marketing material.
Making use of Cinema 4D, with a few tracing add-ons. I took to creating a set of realistic packs that could be used across the board and rendered out for a number of applications.
Extending beyong the pre-requisites. The packs could be shot to the likeness of an in-studio session. Creating the possibility of on-the-fly photography, for all future campaigns.