Train Smarter, not Harder
In an ever going drive for brand awareness, and lead generation. The brief was to create and manage a coaching competition campaign that tasked potential winners with a treasure hunt. Where the answers they need to enter lay hidden in the website's pages.
My role was to oversee all online aspects, and assure the message is seen by the right audience.
This meant creating the artwork, setting up paid adverts, monitoring results, to finally capturing leads and setting up email marketing campaigns.
Adding to the growing task list, I also designed a landing page on the website and set up analytics tracking to show campaign effectiveness.