What went into the Design?
My objective was simple. Establish a new brand to become a sub division of an already strong infrastructure. Task with the initial brand setup and assets. Getting a quality site up is what makes the diffirence
Assuring all brand elements come together in unison, and helps set the platform for digital success. The site equally showcases a level of quality and uplifts a not-yet-known company from the get-go.
Using Wordpress as the build platform, I designed the site as a single page scroller. In an attempt to hone in on marketing efforts and drive any and all initial paid media to the main landing page.
Using only one page meant a simple to navigate, easy to market platform.
With that, optimisation is a highly important factor. With a single page, many sections and elements.
The site scale and load times were also brought down to less than 4 seconds on all major site tests.
