MASTER YOUR MIND.
setting up a shoot has it's advantages. When faced with a startup that can't afford shoot after shoot to get a collection of brand assets. My direction was simple...
We create the products digitally and use the final renders when product needs to be either comped or animated. At first, 3d modelling takes a good amount of time. The long term benefits of having photographs ready at the click of a mouse is immediately obvious.
These renders formed part of the products displayed on the site, an initial campaign with product specific animations and finally applied to the social media templates designed for brand specific content.
Through it's remarkable ease of application, the renders act as a sure-fire way to always assure product shots are at the ready when needed, no matter what the medium.
