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Tips & Tricks

How to use AI in Graphic Design

  • Topic
    Tips & Tricks
  • Reading Time
    17-21 minutes


The future is now

The field of graphic design has always been about creative expression, visual storytelling, and effective communication. With the advent of artificial intelligence (AI), graphic designers have a powerful ally at their disposal to enhance their creative processes, streamline workflows, and deliver more impactful designs.

Using AI in graphic design Introduction Image

In the ever-evolving realm of graphic design, creativity knows no bounds. It is a universe where visual storytelling merges with artistic innovation, where every stroke of the digital brush holds the potential to ignite emotions and spark conversations.

there are dynamic allies waiting in the wings, ready to elevate your creative endeavors to unparalleled heights? Welcome to the era where art meets algorithm, where imagination converges with machine intelligence – a journey into the world of graphic design enhanced by the remarkable power of Artificial Intelligence (AI).

In this post, we will explore various ways and multiple tools designers can use to incorporate AI into their workflow, helping you stay at the forefront of the industry.


Generative Art

Image Enhancement and Retouching

Image Enhancement and Retouching Explanation Image

One of the most prominent applications of AI in graphic design is image enhancement and retouching. AI-powered tools like Adobe Sensei and numerous third-party apps can automatically enhance image quality, remove imperfections, and even suggest creative enhancements, saving designers valuable time and effort.

Consider a scenario where a designer is tasked with editing a large batch of product photos for an e-commerce website. In the pre-AI era, this would have been a painstakingly laborious process, involving the meticulous removal of imperfections, color correction, and adjusting lighting to create a cohesive look. The process would not only be time-consuming but also prone to human error, leading to inconsistencies in the final images.

Available Image Enhancement & Retouching tools:

In no specific order...

  1. Adobe Photoshop with Adobe Sensei
    Adobe Photoshop incorporates AI through Adobe Sensei, offering features like content-aware fill and automatic image adjustments.
  2. Luminar AI
    Luminar AI uses artificial intelligence to enhance photos with features like AI Sky Replacement and AI Skin Enhancer.
  3. Photolemur
    This AI-powered photo enhancer automatically analyzes and enhances images, making them look more vibrant and professional.
  4. DxO PhotoLab
    DxO PhotoLab utilizes AI technology to optimize photos by adjusting lighting, contrast, and color.
  5. Topaz Gigapixel AI
    Designed for portrait retouching, PortraitPro uses AI to automatically enhance facial features, skin, and more.
  6. ON1 Photo RAW
    ON1 Photo RAW incorporates AI in its image editing features, including automatic exposure adjustments and noise reduction.
  7. BeFunky
    BeFunky's AI-powered tools include Smart Enhance, which automatically adjusts exposure, sharpness, and color in photos.

Color selection

Automated Color Palettes

Automated Color Palettes Explanation Image

AI can assist designers in selecting harmonious color palettes. Tools like Colormind and Adobe Color Wheel utilize AI algorithms to generate color schemes based on your input or the content of an image. This can be especially useful when working on branding projects or creating visually appealing designs.

These AI-powered color palette generators operate on multiple fronts. They can take user input, such as specific color preferences or thematic keywords, and use AI algorithms to generate complementary color schemes. This functionality is particularly useful when working on branding projects, where consistency and the right emotional resonance with the target audience are paramount.

Available Automated Color Palette tools:

In no specific order...

  1. Colormind
    Colormind uses AI to generate color palettes based on user input or existing images, making it a versatile tool for designers.
  2. Adobe Color Wheel (formerly Adobe Kuler)
    Adobe's color wheel incorporates AI algorithms to suggest harmonious color schemes, and it seamlessly integrates with Adobe's suite of design tools.
  3. Coolors
    Coolors uses AI to help designers explore and create color palettes quickly and intuitively, making it a valuable resource for creative projects.
  4. Colorsinspo
    Colorsinspo is an AI-powered platform that generates trendy color schemes and provides designers with inspiration for their projects.
  5. Color Hunt
    Color Hunt is a curated collection of color palettes generated by AI, offering a diverse range of choices for various design needs.
  6. Khroma
    Khroma uses AI to learn from your color preferences and generate personalized color palettes, making it an ideal tool for designers seeking unique options.
  7. Muzli Colors
    Muzli Colors, developed by InVision, offers AI-generated color palettes inspired by the latest design trends and innovations.

Concept Creation

Generating Design Ideas

Generating Design Ideas Explanation Image

AI can help spark creativity by generating design ideas and concepts. Platforms like Runway ML and DALL-E can generate art based on keywords, opening up new avenues for creative inspiration. Designers can use these generated concepts as a starting point for their projects or to explore innovative design directions.

Imagine a scenario where a designer is tasked with creating promotional material for a travel agency specializing in exotic destinations. Traditionally, the process would involve extensive research, mood boards, and brainstorming sessions to conceptualize a visual theme that encapsulates the allure of these destinations. However, AI-powered tools like Runway ML can expedite this creative journey by generating a diverse array of design ideas.

Available Idea Generation tools:

In no specific order...

  1. Runway ML
    Runway ML is a creative toolkit that uses AI to generate design ideas and concepts based on keywords, making it a valuable resource for designers seeking inspiration.
  2. DALL-E
    Developed by OpenAI, DALL-E is a groundbreaking AI model capable of generating creative and surreal images from text descriptions, sparking new design directions.
  3. Lumen5
    Lumen5 utilizes AI to turn text content into engaging video presentations, offering a fresh perspective for designers looking to convey their ideas visually.
  4. InspiroBot
    InspiroBot is an AI-driven meme and inspiration generator that can provide designers with quirky and unexpected design ideas.
  5. Snappa
    Snappa uses AI to assist users in creating graphics for various platforms by suggesting design templates and elements, making it easier to start the design process.

Font Pairings

Typography and Font Selection

Typography and Font Selection Explanation Image

Selecting the right fonts and typography is a critical aspect of graphic design. AI-driven tools can analyze the content and purpose of a design project to recommend suitable fonts and text arrangements. This can save designers time and ensure that typography choices align with the design's objectives.

AI-driven typography tools operate on a multifaceted level, and their potential applications are vast. At the core of their functionality lies the ability to analyze the content and purpose of a design project comprehensively. When a designer inputs information about the project's objectives, target audience, and message, the AI algorithms get to work, deciphering the intricate nuances of the task at hand.

Available Typography tools:

In no specific order...

  1. Fontjoy
    Fontjoy is an AI-powered font generator that suggests font pairings based on user preferences, helping designers create harmonious typography combinations.
  2. Prototypo
    Prototypo is an AI typography tool that allows users to customize fonts and generate unique typefaces, making it an ideal choice for designers seeking distinct typography solutions.
  3. Fontspring Matcherator
    Fontspring's Matcherator uses AI to identify fonts from images or samples, saving designers time when trying to match a specific typeface.
  4. FontArk
    FontArk is an AI-driven font design tool that assists designers in creating custom typefaces by providing a wide range of design options and adjustments.
  5. Google Fonts
    Google Fonts incorporates AI algorithms to suggest font pairings based on user selections, ensuring that typography choices align with the design's objectives.
  6. WhatTheFont by MyFonts
    WhatTheFont uses AI to identify fonts from images or screenshots, helping designers pinpoint fonts used in various design projects.

Content Creation

Personalization and Dynamic Content

Personalization and Dynamic Content Explanation Image

AI can play a significant role in creating personalized and dynamic content. For instance, using AI algorithms, designers can generate customized graphics, advertisements, or website content that adapts to user preferences, location, and behavior. This helps create engaging and relevant designs.

When applied to website content, AI can dynamically modify the layout, text, and visuals to cater to different user segments. For instance, a news website can rearrange its homepage to prioritize content that is most relevant to the user's interests, ensuring that they stay engaged and find value in their visit.

Available Personalization and Dynamic Content tools:

In no specific order...

  1. Dynamic Yield
    Dynamic Yield is a comprehensive personalization platform that leverages AI to deliver personalized content and product recommendations across websites, email, and mobile apps.
  2. Optimizely
    Optimizely offers AI-driven experimentation and personalization tools, allowing businesses to optimize content and user experiences based on real-time data.
  3. Sailthru
    Sailthru is an AI-powered marketing automation platform that enables personalized content delivery and recommendations across various marketing channels.
  4. Dynamic Content by Adobe Target
    Adobe Target's Dynamic Content feature uses AI to personalize web content and user experiences based on visitor behavior and preferences.
  5. BloomReach
    BloomReach uses AI to personalize website content, search results, and product recommendations, enhancing the user experience for e-commerce sites.
  6. Cognigy
    Cognigy is an AI-powered conversational AI platform that enables personalized chatbot interactions and dynamic content delivery in customer support and engagement.

Infographics & Anylitics

Data Visualization

Data Visualization Explanation Image

Graphic designers working on data-heavy projects can benefit from AI-powered data visualization tools. These tools can automatically generate charts, graphs, and infographics based on data inputs, making it easier to present complex information in an engaging and digestible format.

Ultimately, the integration of AI into data visualization not only streamlines the design process but also empowers designers to present complex information in a compelling and digestible format, enhancing the impact and understanding of data-driven messages. As businesses and organizations increasingly rely on data to make informed decisions, the role of AI in data visualization becomes ever more critical in enabling effective communication and decision-making.

Available Data Visualization tools:

In no specific order...

  1. Tableau
    Tableau offers AI-powered features that help users explore and visualize data effectively, making it easier to gain insights from complex datasets.
  2. Power BI
    Microsoft's Power BI employs AI to create interactive data visualizations, automatically detect patterns, and generate meaningful insights from data.
  3. QlikView
    QlikView uses AI-driven analytics to provide intuitive data visualizations and predictive insights, helping businesses make data-informed decisions.
  4. Sisense
    Sisense leverages AI for data analysis and visualization, enabling users to create interactive dashboards and explore data through natural language queries.
  5. Google Data Studio
    Google Data Studio integrates AI to help users create customizable and shareable data visualizations using data from various sources.
  6. Domo
    Domo incorporates AI and machine learning to provide real-time data visualization, analytics, and business intelligence solutions for organizations.
  7. Zoho Analytics
    Zoho Analytics uses AI to generate interactive reports, dashboards, and data visualizations, making it easier for businesses to analyze and interpret data.
  8. Plotly
    Plotly offers AI-powered tools for data visualization, enabling users to create interactive charts, graphs, and dashboards from data sets.

Copy & Layout

Content Creation and Automation

Content Creation and Automation Explanation Image

AI can assist in content creation by generating copy and creating layouts for various marketing materials, such as social media posts, emails, and advertisements. Platforms like CopyAI and Canva's Pro version offer AI-powered content generation capabilities to streamline your design projects.

In sum, AI's role in content creation is a testament to its ability to augment and enhance human creativity. It offers tools and capabilities that can significantly expedite content generation while maintaining a high level of quality, ultimately empowering professionals to craft compelling and effective marketing materials that resonate with their audiences.

Available Content Creation and Automation tools:

In no specific order...

  1. GPT-3 (OpenAI)
    GPT-3 is a powerful AI language model that can generate human-like text for various content types, including articles, marketing copy, and more.
  2. CopyAI
    CopyAI is an AI-powered platform that assists users in generating written content, such as blog posts, product descriptions, and ad copy, using natural language processing.
  3. Snazzy AI
    Snazzy AI employs AI to generate content and headlines for blogs, social media, and email marketing, helping businesses automate their content creation process.
  4. ContentBot
    ContentBot is an AI-powered content generation tool that creates blog posts, articles, and other written content based on user inputs and preferences.
  5. Jarvis by ConversionAI
    Jarvis is an AI-powered writing assistant that helps users generate content, including blog posts, social media updates, and email newsletters, with ease.
  6. Wordtune
    Wordtune leverages AI to provide suggestions and improvements for written content, ensuring that it is clear, concise, and engaging.
  7. Yseop Compose
    Yseop Compose is an AI content automation platform that generates dynamic reports, sales documents, and other content for business use cases.

Analytics & Tracking

Predictive Analytics

Predictive Analytics Explanation Image

AI can help graphic designers anticipate trends and design preferences by analyzing large datasets and predicting future design directions. By staying ahead of design trends, designers can create more relevant and appealing visuals.

AI's ability to anticipate design trends is rooted in its capacity to process and understand large volumes of data, which includes social media trends, user behavior, cultural shifts, and design history. By analyzing this data, AI algorithms can discern patterns and correlations that might be challenging for humans to spot. Here's how AI aids in trend anticipation:

Available Predictive Analytics tools:

In no specific order...

  1. IBM Watson Studio
    IBM Watson Studio offers AI-powered predictive analytics tools that help businesses build, train, and deploy machine learning models for various applications.
  2. Microsoft Azure Machine Learning
    Microsoft Azure's Machine Learning platform provides predictive analytics capabilities, enabling users to build and deploy predictive models using AI and machine learning.
  3. RapidMiner
    RapidMiner is a data science platform that offers predictive analytics and machine learning tools, allowing users to develop predictive models for data-driven decision-making.
  4. SAS Enterprise Miner
    SAS Enterprise Miner is a comprehensive predictive analytics tool that helps organizations create, validate, and deploy predictive models for various industries.
  5. DataRobot
    DataRobot is an automated machine learning platform that simplifies the process of building and deploying predictive models for businesses.
  6. H2O.ai
    H2O.ai provides AI-driven predictive analytics solutions that empower organizations to develop and deploy machine learning models for a wide range of applications.
  7. KNIME
    KNIME is an open-source data analytics platform that offers predictive analytics capabilities, allowing users to build predictive models and workflows for data analysis.

Web & App Testing

User Testing and Feedback

User Testing and Feedback Explanation Image

Artificial Intelligence (AI) has revolutionized the way designers gather insights from user interactions, transforming raw data into actionable intelligence that informs design decisions. Through the analysis of user behavior and feedback, AI-driven tools have become indispensable allies in optimizing designs for enhanced user engagement and conversion rates.

By optimizing designs based on data rather than assumptions, designers can create more user-centric and effective experiences. This iterative approach ensures that design projects are continually refined and optimized to meet the evolving needs and preferences of the user base, ultimately leading to better user satisfaction, increased conversions, and the achievement of design objectives.

Available User Testing and Feedback tools:

In no specific order...

  1. UserTesting
    UserTesting is a comprehensive platform that combines AI and human insights to help businesses conduct user testing, gather feedback, and analyze user behavior on websites and mobile apps.
  2. UsabilityHub
    UsabilityHub offers AI-powered user testing tools that allow designers and developers to test the usability and effectiveness of their designs with real users.
  3. Crazy Egg
    Crazy Egg utilizes AI-driven heatmaps, scrollmaps, and session recordings to analyze user interactions with websites, helping businesses improve user experiences.
  4. Optimal Workshop
    Optimal Workshop provides AI-powered tools for user research and testing, including card sorting and tree testing, to optimize website navigation and information architecture.
  5. Lookback
    Lookback offers AI-driven qualitative user research tools, such as user interviews and usability testing, to gather insights and feedback on digital products and designs.
  6. PlaybookUX
    PlaybookUX combines AI and user testing to help businesses conduct remote user research, collect feedback, and make data-driven design decisions.
  7. Userbrain
    Userbrain offers AI-powered usability testing services that allow businesses to observe and gather feedback from real users as they interact with digital products.
  8. UserZoom
    UserZoom is a user research platform that uses AI to help businesses conduct remote usability testing, card sorting, and surveys for UX optimization.

Artificial intelligence is the future, and the future is here now. It's the promise of being able to liberate creative people to do more creative things.

Brad Dourif
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