TTL Advertising Campaign Paratus Think Big

Paratus ATL Art Direction cover Banner
Paratus Project Introduction image


Think Big

A fun and high energy campaign.
The aim of which was to showcase the company's high energy mentality.

Paratus pride themselves as innovaters that get things done! With that said, we were tasked with showing exactly that. A brand essence that entices action.
In collaberation with Matter advertising, and a team of highly skilled individuals; we crafted a set of ads that bring a brand to life!

Change your mindset... Think Big.

Art Director
2 months

Delivering a quality network in Africa


Tasked with creating high impact visuals that showcase a set message; we took to the drawing board.

To accurately communicate the brand essence in an enticing and easy to grasp execution. We made use of some of Africa's most well known Parkour artirsts. Capturing the undertone of always moving.


Drawing comparison between real life action, and our core message. We showcased a company driven by movement, and high-speed connection. A resuting message that is both visually striking; as well as evoking the emotion of movement and action.

The final ad campaign was a pure visual collabiration of highly talented individuals, and a crew that can deliver.

Web Banners

The campaign was over-all intended for above the line advertising.

As an adition however... I created these web banner ads to spark some more intirest. This also holds true to a rebrand pre-campaign and sets the tone for future digital application. All and all... A successfull campaign geared to generate intirest.