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TTL Advertising Campaign

Paratus Think Big

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  • Role
    Art Director
  • Client
    Paratus
  • Media
    Print | Outdoor | Digital
Think Big

High Energy

Advertising Campaign

Paratus pride themselves as innovaters that get things done! We were tasked with showing exactly that. A brand essence that entices action. In collaberation with Matter advertising, and a team of highly skilled individuals; we crafted a set of ads that bring a brand to life!

Change your mindset... Think Big.

description

Project Description

Delivering a quality network in Africa

Goal

Tasked with creating high impact visuals that showcase a set message; we took to the drawing board.


To accurately communicate the brand essence in an enticing and easy to grasp execution. We made use of some of Africa's most well known Parkour artirsts. Capturing the undertone of always moving.

Direction

Drawing comparison between real life action, and our core message. We showcased a company driven by movement, and high-speed connection. A resuting message that is both visually striking; as well as evoking the emotion of movement and action.


The final ad campaign was a pure visual collabiration of highly talented individuals, and a crew that can deliver.

Paratus Coverage Billboard Advertising Slider image
Paratus Coverage Print Advertising Slider image
Paratus Connection Billboard Advertising Slider image
Paratus Connection Print Advertising Slider image
Paratus Quality Billboard Advertising Slider image
Digital

Web Banners

Digital Banner Campaign

As an adition however... I created these web banner ads to spark some more intirest. This also holds true to a rebrand pre-campaign and sets the tone for future digital application. All and all... A successfull campaign geared to generate intirest.

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