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Pendoring Print Award Campaign

Ouma Rusks

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  • Role
    Art Director
  • Client
    Ouma Rusks
    (AAA School of Advertising)
  • Award
    Silver Pendoring
Dip 'n Ouma

Dip 'n Ouma

Hoe dip jy joune?

A proudly South African ad campaign, drawing on the Afrikaans language as the main driving factor. The human-truth behind the overall concept is that each person has a unique way of dipping their Ouma rusks. This also extends to wordplay on the word "Ouma", which in Afrikaans means Gran; and "dip" which means to dunk. A more direct translation would be "How do you dunk your Gran".

description

Project Description

Dip 'n Ouma

Idea

A proudly South African ad campaign, drawing on the Afrikaans language as the main driving factor.The human-truth behind the overall concept is that each person has a unique way of dipping their Ouma rusks.


This also extends to wordplay on the word "Ouma", which in Afrikaans means Gran; and "dip" which means to dunk.A more direct translation would be "How do you dunk your Gran".

Direction

The concept allows the campaign to stretch much further than the two current adds; A strong idea with "legs".


Both adds were set up and shot by me with some photo manipulation and retouching. These were submitted to the 2010 Pendoring awards and won us a silver student award.

Ouma Print Ad Emmer Slider image
Ouma Print Ad Bommie Slider image
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