A determined Art Director, multi-media designer, and Marketer in training. Eager to learn and perfect my skills. A gifted Illustrator, curious photographer, passionate artist, and a not so shabby fire performer. I strive for fresh and inspiring ideas, great teamwork & awesome creative execution.
How did I get here?
My story starts in 2007 when I graduated High School and went straight to college to study. I graduated from AAA School of Advertising Johannesburg in 2010 and went straight to work. Below, my work history and the companies that have invested their trust in me enough to let me grow as a creative.
Net#work BBDO - June 2010 - jan 2011
I was fortunate enough to start at one of the hottest ad agencies in Jozi. I got to work on products like Shout SA, Nedbank, Mercedes Benz, Simba, Chicken Licken and much more. Brought in my own copywriter to work as a fully fledged team and see creative campaigns through from start to finish.
Davinci edison bell - April 2011 - June2011
And thus my freelance career kicked off. I was assigned as junior art director on brands like One time airlines, Builders warehouse, and Cartrack. My job was to see campaigns through from concept to final artwork and assure quality standards are met.
JWT - April 2011 - June2011
I was hired as freelance Art-director focusing mainly on launching the the-new Nokia Lumia. Besides working on the launch I was also assigned multiple jobs under the Nokia brand. After my freelance contract expired I was approached and asked to stay on more permanently. Unfortunately, it didn't quite fall through so... My freelance journey continued.
Bright Digital - Feb 2012 - June2012
Formerly known as Signs with Vision. A company specializing in print with the biggest Zund cutter in the country. As freelance Designer and DTP operator my job was to design all jobs that came through the door as well as all-round DTP and assuring artwork gets either printed or cut and applied correctly. I was also flown down to CPT to learn and execute 3D designs and cut-outs at Xaneta.
STRAWBERRY WORX - July 2012 - Sept 2013
One of my first full-time jobs to date. So far my knowledge extended into above the line advertising and print production.This company however focused solely on outdoor advertising. My role was to create proposals and get new clients. Above and beyond handling all internal design work I also took it on myself to refine the company’s Corporate Identity from website, logo adjustments, signage, Brand bible and much more.
Breed social media - Oct 2013 - Aug 2016
While working at breed I rose to a senior position and took my place as creative group head, pitching to new clients and merging a traditional advertising approach to a more below the line digital approach. I had to take charge of all aspects of creative campaigns, from writing briefs to conceptualizing and leading other creatives to get desired outcomes. The job required me to go above and beyond from video editing all the way through to sound editing and creating digital artwork as well as social media content.
Freelance web/multi-media designer and Marketer - Sept 2016 - Present
The best way to learn is to do! Since going freelance and offering much more than any of my previous jobs allowed me to I grew immensely in both marketing and advertising as a whole. With big focus on helping start-up brands get off the ground I managed everything from brand establishment all the way to marketing strategies and sales. Apart from corporate I also started editing promotional videos as well as doing all promotional design work for a considerable amount of both outdoor and indoor festivals and parties.
Freelance Senior designer and Art Director - Jan 2018 - March 2018
Employed with the focus of solely doing creative for Mercedes Benz South africa. The work was mainly digital focus and required I edit video, create mailers, web banners, Social media content to name a few. I also teamed up with a copywriter to conceptualize and present the content strategy for some Nestle products.
So... What am I actually good at?
Since college, I have mostly been self-taught in any and all editing software. Spending after-hours learning and applying new techniques and strategies. Here are a few of my proficient capabilities and what I can offer as a creative.
With a great background in the industry, I have finely honed my photo editing and image manipulation skills. With Adobe products being as well integrated as they can I use all vector and pixel software as one unit.
With the cross-integration of the Adobe suite and the love for illustration and vector artwork, I am extremely proficient in Illustrator. I use this tool for all logo-designs and vector artwork. From illustration through to full-on poster and printable designs.
I am highly proficient in InDesign. For all types of layout and mass document designs. The ability to use both photoshop, illustrator and Premier combined with InDesign I can create highly interactive documents.
A love for film and a need for film editing, I started exploring this tool more and more while I got a better grasp of Social media and festival post party editing. I use Premier combined with After effects and audition to effectively create a high-end edited video.
I am a big fan of cms and what PHP has to offer for web design and back-end building. However, I am more than proficient in Dreamweaver and can easily edit and adjust full HTML builds that don't make use of any content management system or pre-coded software.
A love for Illustration sparks a love for making those drawings move. I build awesome motion graphics. Either to use on its own or to integrate with some of Adobe's other editing software.
I'm not much of a sound engineer or a producer, however, I am more than efficient in Audition. What this means I can splice up audio files and match clips as close as possible for seamless audio and shorter clips. I usually edit to the music rather than the other way around.
I am a self-taught Wordpress designer/developer. Highly skilled with custom styled cms builds and many other PHP scripts. An extremely powerful marketing tool if done properly. If not, a site will likely get lost in all the clutter.
Adwords / Google marketing
As a student of digital marketing and online brand communication. I know my way around Adwords for both keyword research and overall campaigns. Either leveraging a site and giving it exposure for an SEO boost or to get the right traffic through the door.
Search Engine Optimisation
A recent passion for digital has opened me up to an entirely new field. Submitting sites to Google and making sure they get first and foremost... Indexed properly, making use of site auditing tools I do my best to build backlinks and get sites to #1.
My previous company was fully focused on Social media. That said I learned a great deal on how to connect to consumers on numerous online platforms. A mixture of appealing imagery and target focused marketing.
A great deal of focus goes into what search engines prefer as well as what consumers find appealing. I know my way around site compression and articles to push engagement. With that, I also understand Google Analytics and the ability to use the data effectively.
I have a basic understanding for 3Dimensional digital art. I have used some of these tools and I am still in the learning phase. While saying this I am also in the process of learning app development i.e Unity as well as Blender.
All my past clients
The below is a full list of clients I have done work for. Either through various companies or as a full-time freelancer. All clients listed here had artwork that went live.